Event planning tips: Communication & publicity

On this page:

MIT Events Calendar

Email

Posters

Digital signs

Social media

Students

Events need audiences! One or more of the following vehicles may be appropriate for promoting your event. 

MIT Events Calendar

When your information is ready to go public, the MIT Events Calendar is a great first step. The events calendar contains many features, including event filters, social media sharing, and the ability to tag your event as virtual or hybrid. Questions? Please visit the Knowledge Base or contact the calendar administrators.

Email

There are almost always email lists comprising individuals who are likely to be interested in your event. A few good practices at MIT: 

  • Collaborate with colleagues and adhere fastidiously to the rules of use when given access to someone’s list.
  • Try to combine the data of several lists to reduce duplicate messages.
  • Think about whether it is more effective to use your MIT address or a third-party service (i.e. MailChimp, Constant Contact, Eventbrite) to market the event—and note that service is often free or offered at a reduced charge for non-profit organizations.
  • Always remember accessibility: ensure all your information appears as text in the message, do not embed key points or meaning in an image, and make PDFs accessible.
  • Offer a download or link to supporting information (such as a poster or agenda) rather than attaching a PDF.

Posters

In addition to posters on your own bulletin board(s), consider the fixed poster display cases in the Infinite Corridor. To request space, please complete the online application (MIT only—Touchstone authenticated). Poster dimensions must be 11×17″; paper may be 65# or heavier cover stock. Please ensure that your design is in a portrait (vertical) orientation: landscape (horizontal) posters will not fit in these display cases. Questions? Please email us

Note: for safety and accessibility reasons, easels are not permitted in the corridors or in high-traffic indoor intersections. Please see MIT Policies & Procedures for the Institute’s policy regarding bulletin boards, postering, and display spaces

Digital signs

Infinite Display Digital Signage enables the MIT community to promote events and publicize messages using digital displays located around campus, with free service to MIT student groups. Contact Copytech with any questions. 

Social media

The Institute Office of Communications provides useful information, tips, and resources for sharing information via social media. 

Students

Looking to publicize your event(s) to MIT undergraduate and graduate students?

  • The MIT Undergraduate Association circulates The Byte, a weekly newsletter. Submit your event to The Byte
  • The MIT Graduate Student Council (GSC) circulates The Anno, a weekly bulletin of activities and events that pertain to graduate students at MIT. Submit your event to The Anno.  

Contribute

Do you have insight into promoting events at MIT? We’d love to share your expertise with the community—please email us

Related MIT Offices & Services