Publicity

Publicity

Events need audiences! One or more of the following vehicles may be appropriate for populating your event.

MIT Events Calendar

When your information is ready to go public, the MIT Events Calendar is a great first step. To post, you will need MIT certificates, but listings are world-readable. Also, when you post to the MIT Events Calendar, you may create a custom events calendar for your website.

Email

There are almost always email lists comprising individuals who likely to be interested in your event. A few good practices at MIT:

  • Collaborate with colleagues and adhere fastidiously to the rules of use when given access to someone's list
  • Try to combine the data of several lists to reduce duplicate messages
  • Think about whether it is more effective to use your MIT address or a third-party service (i.e. MailChimp, Constant Contact, Eventbrite) to market the event—and note that service is often free or offered at a reduced charge for non-profit organizations
  • Always remember accessibility: ensure all your information appears in text in the message and do not embed key points in an image
  • Offer a download or link to supporting information (such as a poster or agenda) rather than attaching a PDF

Infinite Corridor poster displays

In addition to posters on your own bulletin board(s), consider the fixed poster display cases in the Infinite Corridor. To request space, please complete the online application (MIT only—certificates required). Poster dimensions must be 11x17"; paper may be 65# or heavier cover stock. Please ensure that your design is in a portrait (vertical) orientation: landscape (horizontal) posters will not fit in these display cases. Questions? Please email us.

Infinite Display

Infinite Display Digital Signage enables the MIT community to promote events and publicize messages using digital displays located around campus, with free service to MIT student groups. Contact Copytech

Headline on MIT Home Page

To request that your event appear among those featured in the MIT Home Page listing, first make sure there is a destination for that link (i.e. entry on the Events Calendar, website, department page); then email to inquire about availability in the schedule. It is helpful to reference the name of the event in your subject line.

Social media

MIT Communications Initiatives provides useful information, tips, and resources for using sharing content via social media. 

Students

Looking to publicize your event(s) to MIT undergraduate and graduate students?

 
 
 
 
 
 
 
 
 
 

MIT Copytech’s Infinite Display Digital Signage can help you get the word out about your event. 

 
 
 
 
 
 
 
 
 
 

Resources for communicators 

MIT Communications Initiatives offers tips, resources, and best practices to help position your events and projects for success. More

 
 
 
 
 
 
 
 
 
 
 

Contribute

Do you have insight into promoting events at MIT? We’d love to share your expertise with the community—please email us!

 
 
 
 
 
 
 
 
 
 

MIT logo

The MIT graphic identity site outlines branding best practices and offers downloads of the logo and of mascot Tim the Beaver (MIT certificates required; see these referrals for requests from beyond campus).